Buying a gun for the first time is intimidating.

Several generations back, most men and women had at least a passing familiarity with guns. They hunted, served in the military, or grew up with guns around the house.

Today most men do not hunt. They have never served in the military. In fact most men and women have never fired a gun before.

Escalating tensions in America and throughout the rest of the world have created a growing demand of first time gun buyers. Both men and women driven by fear for their life and property are becoming increasingly interested in protecting themselves and their loved ones.

Fear is a motivator.

Fear is driving first time gun buyers to buy a gun, and fear is their overriding emotion after purchasing a gun. Without proper training, many new gun owners unnecessarily fear their weapon as much as the threats they’re hoping to defending against.

For these new gun owners, a gun represents the solution to a problem. They’re not buying the gun to add to their collection or for recreational or competitive shooting. They’re buying the gun because they’re afraid.

According to recent survey done by the National Shooting Sports Foundation 87.3% of first-time buyers purchased their weapon for self-defense and spent on average $515 for the gun and another $504 on accessories.

Fear can be used as a catalyst to convert the intimidated buyer into a confident gun owner capable of defending life and property. To do this, we need training.

Gun shops do a poor job of training.

Generally speaking, the firearms industry does a poor job of training.

Most gun shops do not actively promote training or offer any sort of integrated training options. They take orders for guns and ammo. Untrained sales staff offer little assistance to new gun owning prospects.

The typical gun shop today will sell a weapon to a new gun owner, then (maybe) take the new owner out on their range (assuming they have one) and show them the rudimentary skills of loading, unloading and shooting.

Additionally, the gun shop may suggest taking an NRA introductory class offered by an instructor affiliated with the shop or range. These introductory courses typically cram as many students into the class as possible, at the lowest possible price, and offer little real training beyond static shooting and marksmanship training.

For most gun shops this is the extent of the training they offer, and more importantly, the extent of the contact they have with a new customer. Most gun shops do not have any sort of effective and ongoing engagement with new customers either through email, direct mail, or other means of communication.

After taking this these introductory training classes, most new gun owners do not have the skills or confidence needed to use their weapons effectively. In fact, most will take their weapon home and put it away – somewhere safe, where nobody can access it should they actually need it. Within a few weeks whatever basic skills they were taught they forget, increasing their fear of the weapon they bought – supposedly to reduce their fear.

The cycle of training.

Some of our members in the O2DA Defense Academy are seasoned defense professionals. They understand the importance of consistent training in order to keep their skills sharp. Their lives, and the lives of others depend upon their skills.

Many of our members are novice gun owners. They are training for the first time. While some may aspire to achieve SWAT level skills, many simply want the basic skills and confidence to defend their life and property against lethal threat.

In order to achieve this basic level of competency, it is important the novice gun owner follows a practical training regimen that is consistent with their lifestyle. One of the drivers for us at Pulse O2DA has been to deliver a training resource that meets the lifestyle demands of busy individuals.

If you are a novice gun owner, and you want the confidence to effectively thwart a lethal threat, then we recommend that you follow our “Basic Fitting” training regimen. Most importantly, understand the cycle of training that you will likely encounter. After purchasing your weapon and completing the basic fitting regimen you will likely stop training. After a few months the skills that you learned during your initial training will be lost.

Which is why your membership to the O2DA Defense Academy is so important. Once you complete your basic training the O2DA Defense Academy provides a convenient format to refresh your memory 24/7, on your desktop, laptop, tablet or smartphone, at home, in a restaurant, at work, of key concepts, techniques, drills and other training knowledge that will allow you to defend your life and property. Our “Essentials” page contains the most important concepts, techniques and tactics that you need to review and train on a regular basis.